Air China

Objective: Air China introduced a second LHR – BJS flight, and needed to sales to fill capacity with exclusive fares

+119% increase in net revenue YoY
+152% increase in PAX bookings YoY

Category
Flights

strategy:

  • Full visibility across the site to promote the new route

Different placements ran in different areas of the site to ensure a constant visibility throughout the campaign period. The exclusive fares were also promoted throughout the campaign in above the line placements.

Fares were promoted throughout the site on different destination pages.