Blu Radisson Edwardian

Objective : Promote Radisson Blu Edwardian (Summer 2014)

Strategy

 

  • Media Solutions: Microsite & ads on UK POS targeting: Hotels category , Hotels Homepage takeover, Newsletter Solus sends

 
 

Results

 

Microsite visits: 
14780
Ads average CTR:
0,27%
Hotel HP takeover clicks: 
1546
 
 

Campaign

 

Category: Hotels