EmiratesObjective: to push Dubai as a destination and increase, hotel, flight and package bookings
Total Transaction Value YoY to Dubai was up
+69%Flight only +68% YOY and PAX numbers up +60% YOY DP +89% YOY and PAX numbers up +83% YOY
- Run a co-branded campaign with Emirates, promoting Dubai with Emirates as preferred airline choice on packages and flights.
Homepage takeover on lastminute.com to promote the Dubai push directed users to a promos page: http://www.lastminute.com/promos/dubai.html