Fort Lauderdale

Objective : Promotion & booking

Strategy

 

  • Media Solutions: Microsite & ads + HP takeover
  • Targeting : ABC1 couples and families. lastminute.com customers looking for ideas and inspiration for their next Holiday. Customers researching competitive set destinations such Miami, Orlando, Caribbean. Who might include Fort Lauderdale as part of their trip

 
A custom landing page was built for Fort Lauderdale.
The page has an intro, rotating hero images and destination information, plus dynamic packaging offers available to book on lastminute.com.
Two videos were embedded on the page providing further information on Fort Lauderdale

 
 

Results

 

Impressions :
688,184
Ads average CTR:
0,11%
Holidays HP takeover clicks: 
2778
 
Sales: 101 bookings during campaign period +14% YoY (annualising on previous years 37% growth)

 
 

It was great to see sales increase as a result of this campaign, but also lastminute.com customers booked a really wide range of properties across Greater Fort Lauderdale – which is important as we want the UK market to realise that Greater Fort Lauderdale is a really diverse destination”
Rosina Williams – Fort Lauderdale CVB

 
 

Campaign

 

Category: Travel