travel people | Lion King
2120
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Lion King

Objective: Promote no booking fee offer outside of school holidays
WoW sales comparison

Revenue:

+54%
Tickets:
+44%

Date

April, 2012

Category
Lifestyle

Target Audience: Theatre and lifestyle customers
Site: lastminute.com UK
Product: Re-skin takeover

 

Creative Type Campaign Click Rate Site Average
468×60 banner 0.29% 0.03%
160×600 skyscraper 0.34% 0.14%
300×250 mpu 0.50% 0.15%
728×90 leaderboard 0.12% 0.02%