postoffice1

 

Objective

 

 

  • Post Office have a number of travel products including Travel Money, Travel Insurance and Travel Money Card
  • Promote these products to customers who are searching for and booking travel
  • Make consumers aware of how relevant these products are to them, and how straightforward they are to buy online

 

 

Results

 

 

  • Post Office engaged partnered with lastminute.com and worked together to create an engaging media campaign to promote Post Offices Travel Products
  • Relevant, contextual adverts were shown to customers at key times during their booking process – from initial searches through to pre departure emails
  • Used insight into  customer behaviour to drive sales of Post Office products
  • Adapted and optimised the media plan throughout to take advantage of real time learnings
  • The campaign drove record breaking Post Office sales

 

 

 

Average Page Views 
3.3k
Demographics Male
46%
Target Audience 
34y

 

 

Testimonials

 

 

When it comes to travel, customers want to be able to rely on brands they trust, especially in the online and mobile environment – which is why the partnership between lastminute.com and Post Office made sense. The team at lastminute.com were able to understand our needs and work collaboratively to create a really engaging media campaign – that delivered results

 

 

Campaign

 

 

 

 

Category: Lifestyle