Swiss

Objective : To use different channels to advertise Swiss
Results

Banner CTR:

1,88%
7 bookings in 2 weeks via mobile path

Category
Flights

strategy:

  • Use the global location services (GLS) and mobile to attain bookings

Mobile activity took place with a 300×50 banner running on a tenancy basis for a two week period. This directed users back to the Swiss landing page, which is also mobile responsive.