Audience
Reach dynamic and customised Audiences with relevant messages, at the right time
Find your perfect audience
As our brand partner, we will share with you the knowledge we have about our travellers during all the customer journey.
Creating bespoke audiences for your brand
You can target by socio-demographics, behaviour and build completely customised audiences. The more relevant the audience, the better the message and timing - the more efficient and effective use of your budget.By combining behaviour elements and user specific demographic data we’ll create specially customised audiences for your brand that perform really well.
Available options
Behavioural targeting
- Origin
- Destination
- Travel window
- Airport
- trip duration
- Start and End dates
- ...and more
Socio-demographic targeting
- Family
- Income
- Age
- Gender
- Interest
- Brand affinity
- Travel group composition
Introducing 'Audience Booster'
The development of Audience Booster is the logical technological product evolution for our clients. After you’re connected with your target audience, Audience Booster allows us to scale delivery of competitive performance for your campaigns beyond anything possible before.
Campaign that scale
With Audience Booster, our programmatic and data technologies enable you to reach the relevant audience beyond these websites, scaling the volume and the reach.
You have the option to retarget the same person and to find audience look-alikes on external sites.
It puts the audience first - not the site that you advertise on, but within quality environments that are transparent and reportable, utilising our powerful first, second and third party data from our brand sites, partner sites (e.g. Rough Guides) and trusted third party sites. There’s less wasted inventory and the pricing is competitive.
Campaign that perform
Audience Booster is focused on the things that matter most to the marketer.
The performance solution allows you to measure campaign performance against key metrics, making your marketing spend more efficient.
Contact us
Reach, engage and convert your performance with our media solutions and your tailored audience.
