As our brand partner, we will share with you the knowledge we have about our travellers during all the customer journey.
You can target by socio-demographics, behaviour and build completely customised audiences. The more relevant the audience, the better the message and timing - the more efficient and effective use of your budget.By combining behaviour elements and user specific demographic data we’ll create specially customised audiences for your brand that perform really well.
The development of Audience Booster is the logical technological product evolution for our clients. After you’re connected with your target audience, Audience Booster allows us to scale delivery of competitive performance for your campaigns beyond anything possible before.
With Audience Booster, our programmatic and data technologies enable you to reach the relevant audience beyond these websites, scaling the volume and the reach.
You have the option to retarget the same person and to find audience look-alikes on external sites.
It puts the audience first - not the site that you advertise on, but within quality environments that are transparent and reportable, utilising our powerful first, second and third party data from our brand sites, partner sites (e.g. Rough Guides) and trusted third party sites. There’s less wasted inventory and the pricing is competitive.
Audience Booster is focused on the things that matter most to the marketer.
The performance solution allows you to measure campaign performance against key metrics, making your marketing spend more efficient.