Gran Canaria

Challenge

During March and June 2017, The Travel People worked with the Spanish Tourist Office to promote the island of Gran Canaria as an ideal holiday destination amongst families and couples.

Solutions

Based on its extensive knowledge of market trends, new channels and audiences, The Travel People created a promotional mix of standard and high impact ad formats. This included a combined list of landing pages, a promotional video, display media and a takeover of hotel and hotel+flights pages on the lastminute.com site.

Audience - Families

Audience - Couples

Results

Running for 14 weeks, the campaign achieved excellent results:

bookings increased by 17.5% (YOY), passenger numbers rose by 12.6% (YOY) and, to top it off, the number of room nights sold went up by an impressive 184.3% (YOY).

+17.5%

YOY Booking increased

+12.6%

YOY Passengers numbers

+184.3%

YOY Room nights

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