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What can brands achieve with Programmatic Advertising?
Travel People helps brands to engage their targeted audience delivering their campaigns.
Using Programmatic Advertising we can automate the buying and selling process of placements advertising:
from desktop display, native, video in-banner, and mobile ads using real-time-bidding;
delivering your banners to the targeted audience.
Deal options
Programmatic guaranteed
- you are focused on: strict brand safety, inventory control, high-value placements;
- you want to secure our best inventory, during certain dates, for an agreed budget
Preferred deal
We recommend using preferred deals for one-to-one deals with:
- a negotiated fixed CPM
- exclusive access to audience and non guaranteed inventory
Smart targeting
Interests
From family travellers to foodies and city-breakers to cyclists
Intent
Connect with travellers who are browsing for their next trip
Demographics
Connect with people based on age, gender, income
Key information
SSPs
We use the main sell-side platforms:
- Adx, Rubicon,
- Pubmatic, Appnexus
Programmatic setup
All competitors and main clients in our core-markets are blacklisted or filtered on the open marketplace with strict high price rules (3,300 rules across all our network on programmatic).
