Programmatic Lead Generation

find . engage . convert >> repeat

Next-generation of lead acquisition

Our programmatic Lead Generation programme is a new way to generate qualified leads through automation and data driven marketing.
We help brands find, engage and convert prospect clients with programmes that marry data driven creativity and programmatic buying.

Why this is relevant

Our Lead Generation programme is different because it’s based on modern advertising technology powered by automation and data.

SCALE

by using programmatic technology it drives scale and efficiency.

ROI-DRIVEN

programmatic technology drives efficiencies.

INSIGHTS

because everything we do is data driven, we offer you a wealth of insights about their new leads.

RE-MARKETING

we also offer re-marketing services to activate leads that have not converted.

END TO END

don’t worry about anything - we do all the work.

INTERNATIONAL

multi market global programmes, supported with localisation and locally customised buying strategies.

Campaign activation

Some campaign examples

Case study Chili TV

OBJECTIVES

Open the UK market for Chili TV through a multi-channel customer acquisition campaign via a lead generation mechanic.

ACTIVATION

Flash activation in UK only inviting consumers to register in exchange for free movies and a vouchering campaign to purchase new movie releases, executed via a programmatic and social media with funnel provided by the client. 

RESULTS

Captured more than 500 movie fanatics, retargeted to over the funnel to re-boost conversion rate at over 40%.

Case study Europe Energy

OBJECTIVES

Generate qualified leads from social media (Facebook) through native lead ads based on original video creativity to feed EE call center with fresh prospects.

ACTIVATION

We created an original video content, natively published on a partner-publisher editorial Facebook page. From that page, we’ve started pushing our lead ads collecting name, last name, interest, phone number to be re-called for further information.

RESULTS

Around 100 leads per day that we registered running our custom ads.