Programmatic

We use programmatic technologies and our powerful data to create sophisticate
 and targeted campaigns across our European sites, our Travel Alliance and more. 

What can brands achieve with Programmatic Advertising?

Travel People helps brands to engage their targeted audience delivering their campaigns.

Using Programmatic Advertising we can automate the buying and selling process of placements advertising:
from desktop display, native, video in-banner, and mobile ads using real-time-bidding;
delivering your banners to the targeted audience.

Deal options

Programmatic guaranteed

We know that programmatic is good to use when:

- you are focused on: strict brand safety, inventory control, high-value placements;

- you want to secure our best inventory, during certain dates, for an agreed budget

Preferred deal

We recommend using preferred deals for one-to-one deals with:

- a negotiated fixed CPM

- exclusive access to audience and non guaranteed inventory

Smart targeting

Interests

From family travellers to foodies and city-breakers to cyclists

Intent

Connect with travellers who are browsing for their next trip

Demographics

Connect with people based on age, gender, income

Key information

SSPs

We use the main sell-side platforms:

- Adx, Rubicon,

- Pubmatic, Appnexus

Programmatic setup

All competitors and main clients in our core-markets are blacklisted or filtered on the open marketplace with strict high price rules (3,300 rules across all our network on programmatic).

Contact us

Reach, engage and convert your performance with our media solutions and your tailored audience.

Programmatic

We use programmatic technologies and our powerful data to create sophisticate
 and targeted campaigns across our European sites, our Travel Alliance and more. 

What can brands achieve with Programmatic Advertising?

Travel People helps brands to engage their targeted audience delivering their campaigns.

Using Programmatic Advertising we can automate the buying and selling process of placements advertising:
from desktop display, native, video in-banner, and mobile ads using real-time-bidding;
delivering your banners to the targeted audience.

Deal options

Programmatic guaranteed

We know that programmatic is good to use when:

- you are focused on: strict brand safety, inventory control, high-value placements;

- you want to secure our best inventory, during certain dates, for an agreed budget

Preferred deal

We recommend using preferred deals for one-to-one deals with:

- a negotiated fixed CPM

- exclusive access to audience and non guaranteed inventory

Smart targeting

Interests

From family travellers to foodies and city-breakers to cyclists

Intent

Connect with travellers who are browsing for their next trip

Demographics

Connect with people based on age, gender, income

Key information

SSPs

We use the main sell-side platforms:

- Adx, Rubicon,

- Pubmatic, Appnexus

Programmatic setup

All competitors and main clients in our core-markets are blacklisted or filtered on the open marketplace with strict high price rules (3,300 rules across all our network on programmatic).

Contact us

Reach, engage and convert your performance with our media solutions and your tailored audience.