We have introduced a market research tool that gives clients real time feedback and opinions to their travel questions from our audiences.
- Get real time opinions
- Managed service
- Cost per response pricing
Travel Insights is our new consumer insights tool, combining lastminute.com group’s first party data and the Travel People’s cutting-edge ad technology. It helps brands both in and out of the travel sector target customers with surveys within ad-formats, both on- and off-site, and provides them with unique and valuable consumer insight.
Data is benchmarked against NPS, and results are presented in a manageable, easy to use and insightful report, providing actionable marketing insights and customer opinions.
Custom Surveys + AD Tech Segment / Target Groups = Scaled responses
Custom questions created
Served via IAB banners
Data management platform (DMP)
Audience extension to scale responses
Detailed marketing report
Travel Insights makes a compelling alternative to traditional focus groups.
Survey software allows users to create online surveys, quizzes, polls, and other web forms that are then distributed to product users to conduct market research or solicit feedback and opinions.